-40%Hot
Inclusions:
Platform: Google, Meta (Instagram and Facebook)
Landing Pages/Website Audit
Landing Page/Website Recommendation
Competitor’s Campaign Analysis
Meta Ad Account Set-Up
Pixel Set-up and Goal Creation
Branding Ads
Shopping Ads
Lead Generation Ads
Shopping + Advantage Ads
Video Ads
Value Based Targeting
Custom & Lookalike Audience Creation
Ad Creation
Mobile Ad Creation
Ad Management
Remarketing Ad
Campaign Monitoring
AB Testing
Video Metrics Analyzation
CTR & CAC/CPL/CPI Optimization
Weekly Reporting
Notes:
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Additional billing adjustment for increase in ad spend budget during the month: We will take the advance payment from the client as per the fixed billing amount for a slab to start with. At the end of the month, we will see the actual spent and will calculate the percentage to adjust the amount accordingly in the renewal invoice. The percentage to be charged on the overspent amount will be the same as per the slab client initially signed up for.
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If amount is under spent due to mind change from client’s end or due to any other restriction or issues with ad manager account: The minimum amount paid for the service will not be adjusted in next billing or refunded.
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If amount is under spent by Verve Logic: If the actual amount spent at the end of month turns out to be from the lower slab due to the under-spending by Verve Logic to consume the budget, then we will not charge any amount on renewal until that budget limit is consumed. The new invoice will be raised once that portion of the amount is consumed and the billing date will be readjusted.
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From the date of project confirmation (Payment Received), in how many days your ads will get live: It will require us 3-4 working days to set up your ad account (if not already done) and to prepare your ad copies, review past performance, strategiesÂ
and then we will take your ad live accordingly. Hence, this period will also be the part of service tenure.
If your ad accounts have any suspension on your account which requires help from Meta’s or Google support team, this time can vary but will be the part of our service tenure only.
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In the first two months of our strategy, our main focus will be on learning and generating data. We will guide you on which categories and products we should focus on and how we can create a paid ad strategy for the next 1 and 2 quarters. During this time, we will analyze the market trends, consumer behavior, and competitor strategies to identify the best opportunities. We will also work on creating compelling ad creatives and messaging that resonates with our target audience. Additionally, we will leverage various data sources to understand the performance of our ads and make data-driven decisions for our future ad strategies. This will involve A/B testing, analyzing metrics such as click-through rates and conversion rates, and optimizing our ad campaigns for maximum impact.
By the end of the two months, we aim to have a clear understanding of the best categories and products to focus on for our paid ad strategy. We will also have a solid plan in place for the next 1 and 2 quarters, outlining the key tactics and channels we will utilize to achieve our goals.
By the end of the two months, we aim to have a clear understanding of the best categories and products to focus on for our paid ad strategy. We will also have a solid plan in place for the next 1 and 2 quarters, outlining the key tactics and channels we will utilize to achieve our goals.
